I've recently been told by a handful of professionals in the IP Communications industry that I need to start blogging. It's been on my 'to-do' list for 2 solid quarters now and it's time to check it off the list and give this blogging thing a whirl. ...so here we go. TheB-Lynk Buzz.
If you're a BroadSoft Service provider and looking for tips on how to get your sales people to sell more deals, running into objections in the field that you just can't overcome, realizing that every hosted PBX deployment is a debacle, or just don't understand the BroadWorks licensing, you
might want to stop by The B-Lynk Buzz for some therapy.
We're going to kick this off with a series called "Is your sales team ready?" This series will focus on the challenges and objections that your sales team will have while out selling your BroadSoft service. It will be focused on real world scenarios and actual situations that your sales people will face, and will be based on the types of audiences that they will interface with while on a sales call. It's important for your reps to be able to quickly determine the type of audience they are in front of how the present the solutions accordingly. If it's "Steve the IT Director" or "Joe the business owner" the message will need to be adjusted for those prospects to understand the dynamic shift that is happening in regards to IP Communications and Cloud as a Service. Make sure your sales team knows how to connect the dots and present value based on the type of customer and audience you are selling to. This isn't a commodity, it's a solution. Is your sales team ready?
